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Product platforms

Product platforms built to be used.

Off-the-shelf tools make you adapt the workflow. We build the application, API, and data model the product actually needs.

Problems we take on

  • A prototype that cannot survive real users
  • SaaS tools that almost fit and never quite do
  • Manual processes that should be product logic
  • Disconnected tools forcing duplicate work
  • An inherited platform that needs to keep moving

What you get

  • Full-stack web application scoped to the product
  • Database architecture for the actual data model
  • Authentication and role-based access
  • Admin and operator surfaces
  • API integrations with third-party services
  • Deployment with monitoring and backups
  • Documentation and handover
  • Post-launch support as scoped

Good fit when

  • Founders building an MVP that has to be production software
  • Teams whose operations outgrew generic SaaS
  • Products that need portals, booking, billing, or account layers
  • Inherited platforms that need a technical owner

What counts as a platform

Anything beyond a brochure site: accounts, data, business logic, billing, or a product people log into. The platform is shaped around the workflow and data model the product needs.

Examples from selected work:

  • EasySched — scheduling, payments, mobile + web, Stripe Connect
  • LeadProc — telephony, SMS, AI conversation, multi-tenant product core

Stack

Chosen for the job:

  • Frontend: React for product UI; Astro for content-heavy surfaces
  • Backend: Node (Hono/Express) for lean APIs; Spring Boot when the domain logic is heavy
  • Database: PostgreSQL; Redis when queues or cache are needed
  • Infrastructure: AWS (EC2, RDS, S3, and related services as appropriate)
  • Payments: Stripe, including Connect and subscriptions

How this supports the offers

Platforms are the backbone of MVP development and most product rescue work. Agency partners use this when the client needs a real application behind the creative.

Taking over existing platforms

Inherited code starts with a review. We assess whether the next increment is finishable, and we will say so if a rescue is the wrong move.

Selected work

Where this capability showed up

Product Live

EasySched

Scheduling and payments for independent barbers and stylists — commission-free, mobile-first, with direct Stripe payouts.

React NativeReactSpring BootPostgreSQL
Read the case study
Product Product · In Development

LeadProc

AI-powered missed-call interception for home service contractors — captures and qualifies leads that would otherwise be lost to voicemail.

AstroHonoNode.jsPostgreSQL
Read the case study

Bring the actual problem.

If this capability is the missing piece, start with the project — not a capability shopping list.